How to Get Rich for Service-Based Businesses (Thank Me Later)

This episode follows a 90‑day scaling consult where Alex analyzes Joey’s St. Louis event company, fixes pricing and sales, and lays out a practical roadmap. – Pricing: create a dynamic cost model, price at 5–10x true cost, and add price‑lock and prepay discounts. – Sales: implement daily SDR coaching, role‑playing, VSSLs and instant quotes to enable one‑call closes and higher conversion. – Demand: focus LinkedIn, sponsor/B2B events and speaking to generate high‑LTV leads and scale bookings.

Quotes:

You can never have enough connection, community, tribe, family, belonging.

Never present an invoice via email — always do it over the phone.

Price it 5–10x your true cost.