This Video Should Be Required Viewing for Business Owners

Video summary: A consultant provides a 90‑day roadmap to scale Smile Magic Dentistry from roughly $2M toward a $15M target by diagnosing capacity, pricing and sales bottlenecks and prescribing operational and commercial changes.

• Diagnoses a single‑doctor bottleneck by mapping the five‑visit implant workflow and identifying which visits can be delegated.
• Operational fixes: hire associates, reframe the owner as the architect, delegate delivery and shorten lead times to increase capacity.
• Commercial changes: raise prices, require upfront payment, add VSLs and payment‑on‑file, improve speed‑to‑lead and scale Google Ads.
• 90‑day outcomes: two associates onboarded, higher average ticket, improved close/show rates and a notable run‑rate lift.

Quotes:

Do you want to be right or do you want to be rich?

We increased prices 20% — and our close rate went up.

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