Sam from The Moonlighters presents 21 practical tactics to improve Facebook ads, with in-platform examples and system walkthroughs. Topics include choosing the correct conversion objective, campaign budget optimization (CBO), creative testing workflows, attribution checks, and scaling strategies. The video emphasizes measurement parity with Shopify, audience segmentation, retention swim lanes, and creative-driven targeting to increase performance and scalable growth.
– Campaign setup: Use the true conversion objective (purchase), default to CBO, launch new creative into separate ad sets, and evaluate performance on 7–14 day windows.
– Measurement & tracking: Leverage incremental attribution, compare Meta metrics to Shopify sales daily, and perform regular pixel/server parity checks to ensure data integrity.
– Creative & targeting: Treat creative as the primary targeting lever: iterate winning concepts, follow the rule of 10,000 for creative cadence, and prioritize quality over quantity.
– Scaling & retention: Scale aggressively when performance exceeds goals, use measured ladders during evergreen phases, separate retention swim lanes, and apply value rules and audience breakdowns to optimize spend.
Quotes:
Facebook is tremendously good at actually getting you the actual event that you want.
This green blob, that’s your money.
Creative is the targeting.
Statistics
| Upload date: | 2026-05-16 |
|---|---|
| Likes: | 407 |
| Comments: | 39 |
| Statistics updated: | 2026-05-26 |
Specification: 21 Facebook Ad Tricks to Improve Your ROAS INSTANTLY
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