8 Entrepreneurs Compete For $100,000 – Episode 2

Episode summary: Alex evaluates Mim Jenkinson’s sticker-education business and lays out a practical scaling plan.

• Snapshot: 1.1M AUD year, 30–35% profit, 20k+ students; core is low-ticket membership and live bootcamps.
• Offer fixes: prioritize annual subscriptions and add a high-margin physical bundle as an annual-only bonus.
• Creative & traffic: produce many static and video ads, test pain-based hooks and niche callouts, and raise ad spend cadence.
• Tests: run A/B trial-fronted funnels versus annual-only splits to lift AOV, conversions and sustainable CAC.

Quotes:

I help people make stickers.

During chemo I taught myself to make stickers — 10 years later I’ve taught 20,000 crafters.

You can’t be afraid to spend more.